VRMA

    2018 Concurrent Breakout Sessions

    Click here for a comprehensive listing of breakout sessions!

    Concurrent breakout sessions are specialized sessions led by your peers that focus on specific topics in one of our conference tracks. Click on the icons to learn more, and use the drop down below to browse sessions by track!

    Business Strategy: Sessions in this track focus on equipping you with the decision making skills, proven strategies, and knowledge of industry trends needed to develop and achieve your company's short and long-term objectives.

    Finance and Legal Operations: Sessions in this track help participants learn best practices to manage their organization’s financial and legal responsibilities, as well as staying current on important topics and regulations specific to the vacation rental industry.

    Guest Relations: Sessions in this track provide participants with recommendations and new ideas for streamlining guest management processes and providing excellent customer service to vacation rental guests.

    Human Resources: Sessions in this track help participants learn how to successfully hire, manage, train, and engage employees or potential employees to fit their businesses needs and culture.

    Marketing: Sessions in this track dive into various channels, new tools and innovative strategies being used to market vacation rental properties to guests and owners.

    Property Services: Sessions in this track provide a detailed look at standard housekeeping management, training and safety practices needed to maintain an effective housekeeping program that provides a safe and secure environment for both employees and rental guests.

    Sales: Sessions in this track will help participants learn how to hire and train successful sales and reservation teams. Participants will gain ideas on how to apply effective strategies and processes to achieve revenue and business growth.

    Technology: Sessions in this track provide participants with insights on the newest digital solutions in the industry to help gain a competitive edge.

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    Business Strategy Finance and Legal Operations Guest Relations Human Resources
       
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    Marketing Property Services Sales Technology
           

    Saturday, October 27

    Sunday, October 28

    Vacation Rentals in the Age of Assistance with Google
    Track: Business Strategy
    Sunday, Oct 28th (8:30 AM - 10:00 AM)
    Escape the App Abyss
    Track: Marketing
    Sunday, Oct 28th (10:00 AM - 10:30 AM)
    10 Ways to Make More Money as a Property Manager
    Track: Business Strategy
    Sunday, Oct 28th (10:30 AM - 11:00 AM)
    How to Create, Adjust and Execute a Strategic Growth Plan to Meet Your Goals
    Track: Business Strategy
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    How to Use Rate & Demand Intelligence to Increase Revenue
    Track: Technology
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    Optimize Your Accounting Process for Success
    Track: Finance and Legal Operations
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    Reclaiming Equality: A Shared Responsibility to Create Safe, Inclusive Workplaces
    Track: Business Strategy
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    Tech-Enabled Property Managers Around the Globe
    Track: Technology
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    The Future of OTAs and Property Managers
    Track: Business Strategy
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    The One-Page Integrated Marketing Plan Guaranteed to Increase Your Bookings
    Track: Marketing
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    VRHP Round Table Discussion
    Track: VRHP
    Sunday, Oct 28th (11:00 AM - 12:00 PM)
    HomeAway is on the Move for Property Managers
    Track: Lunch and Learn
    Sunday, Oct 28th (12:15 PM - 1:00 PM)
    Sneak Preview of New Tools for Property Managers by Booking.com
    Track: Lunch and Learn
    Sunday, Oct 28th (12:15 PM - 1:00 PM)
    A Holistic Guide to Disaster Recovery: Managing Homeowner, Guest, and Employee Expectations
    Track: Guest Relations
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    Free Money: Real Examples of How Dynamic Pricing Drove Higher Rates and Occupancy
    Track: Finance and Legal Operations
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    How To Sign More Homeowners And Keep The Ones You Already Have
    Track: Business Strategy
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    Managing the Managers and Supervisors of the Back of the House
    Track: VRHP
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    OSHA Compliance: What Every Company Needs to Do
    Track: VRHP
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    Relatively Speaking: Achieving Success as a Family Business
    Track: Human Resources
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    The Forgotten Art of Turning Leads into Bookings
    Track: Marketing
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    VRMA Insights
    Track: Business Strategy
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    Zero To One Million Visits: How To Build A #BookDirect Brand
    Track: Marketing
    Sunday, Oct 28th (1:15 PM - 2:00 PM)
    10 VRM Software Must-Haves
    Track: Technology
    Sunday, Oct 28th (2:00 PM - 2:30 PM)
    Strategies for Making Your Customers Your Friends
    Track: Guest Relations
    Sunday, Oct 28th (2:30 PM - 3:00 PM)
    Building Your Own Laundry: Things to Know and Labor Saving Devices
    Track: VRHP
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    HR 101 - What Every Manager Should Know
    Track: Human Resources
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Investor Roundtable: Where is the Smart Money Placing its Bets in VR?
    Track: Business Strategy
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    North American Travel Trends with Airbnb
    Track: Business Strategy
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Owning Your Brand and Turning It into More Direct Bookings
    Track: Marketing
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Rewarding Positive Behavior: 51 Ideas to Energize and Reward Your Housekeeping Staff
    Track: VRHP
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Tips from the Pros: Starting Your Vacation Rental Business
    Track: Business Strategy
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Vacation Rental Regulations in Today’s World: A Global Perspective
    Track: Finance and Legal Operations
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    Vacation Rental Tech Panel: Best Practices on How to Smoothly Connect Your Devices and Tools
    Track: Technology
    Sunday, Oct 28th (3:00 PM - 4:00 PM)
    The Vacation Rental Manager of the Future
    Track: Business Strategy
    Sunday, Oct 28th (4:15 PM - 5:15 PM)
    Elevating Women’s Voices
    Track: Human Resources
    Sunday, Oct 28th (5:30 PM - 6:15 PM)

    Monday, October 29

    VRMA Battleground, in Partnership with Phocuswright
    Track: Business Strategy
    Monday, Oct 29th (8:30 AM - 10:00 AM)
    Property Operations: Technology for Growth
    Track: Technology
    Monday, Oct 29th (10:00 AM - 10:30 AM)
    Introducing: Vacation Rental Management Certificate
    Track: Business Strategy
    Monday, Oct 29th (10:30 AM - 11:00 AM)
    Anecdotes and Fake News: Using data to Effectively Communicate In Regulatory Debates
    Track: Finance and Legal Operations
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Beyond Time Management: How to Get Twice the Work Done in Half the Time
    Track: Business Strategy
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Going Global: What To Consider When Launching an International Market
    Track: International
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Practicing Conflict Transformation
    Track: Guest Relations
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Property Managers and OTAs: In Conversation with Industry Leaders
    Track: Business Strategy
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Sync of Sink: The Relationship Between Maintenance and Housekeeping
    Track: VRHP
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Tired of Drama? Learn the Five Steps to Finding Your Company’s True Homeowner Match
    Track: Marketing
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Vacation Rental Safety
    Track: VRHP
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    What You Need to Know Now: The Future of Marketing and Guest Services
    Track: Marketing
    Monday, Oct 29th (11:00 AM - 12:00 PM)
    Growing into the Future of Travel with Airbnb
    Track: Lunch and Learn
    Monday, Oct 29th (12:15 PM - 1:00 PM)
    Knowledge is Power: Everything you need to know to make Effective, Informed Revenue Decisions
    Track: Lunch and Learn
    Monday, Oct 29th (12:15 PM - 1:00 PM)
    Vacation Rental Safety & Security with Terry Jones – Founder of Travelocity
    Track: Lunch and Learn
    Monday, Oct 29th (12:15 PM - 1:00 PM)
    Building Your Profile on Social Media: The Power of Your Digital Assets
    Track: Marketing
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Create Competitive Advantage with Diverse Distribution and Direct Bookings
    Track: Marketing
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Funding Growth: The Options, Pros, and Cons of Each
    Track: Finance and Legal Operations
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    How to Protect Your VR Against a Security Breach
    Track: Technology
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Learn How Tybee Vacation Rentals Uses FB Workplace to Drive Employee Engagement and Communication
    Track: VRHP
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Operating Your Own Laundry: Textiles, Wash Cycles, Etc
    Track: VRHP
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Seven Pitfalls to Avoid When Selling Your Vacation Rental Business
    Track: Business Strategy
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Ski & Mountain Vacation Rentals: Your Guide to the Latest Industry Trends and Data in partnership with Mountain Travel Symposium
    Track: Business Strategy
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    The Operational Excellence Toolkit: How to Streamline, Scale, and Improve Your Company’s Bottom Line
    Track: Property Services
    Monday, Oct 29th (1:15 PM - 2:00 PM)
    Company Culture; Autonomy and Accountability Not Sold Separately
    Track: Human Resources
    Monday, Oct 29th (2:00 PM - 2:30 PM)
    Man's Best Friend: Pet-Friendly Vacation Rentals and Service Animals
    Track: Business Strategy
    Monday, Oct 29th (2:30 PM - 3:00 PM)
    Check Your Marketing Pulse: Are You Thriving or Dying?
    Track: Marketing
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Distributing Your Inventory Through the World: Best Practices from Small and Big Property Managers
    Track: International
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Housekeeping 101
    Track: VRHP
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Luxury Marketing: How to Market to the Affluent and Take Price Out of the Equation!
    Track: Marketing
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Property Managers Roundtable
    Track: Business Strategy
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Sharpen Your Knives: It’s Time to Double Down on the Guest Experience
    Track: Guest Relations
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    The Face of the Company: Back of the House Customer Service Program
    Track: VRHP
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    The Legal Toolkit for the Growing Vacation Rental Management Company
    Track: Finance and Legal Operations
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    The Vacation Rental Industry Is At A Fork In The Road: Which Path Will You Take? AI (Artificial Intelligence) or EE (Emotional Engagement)
    Track: Business Strategy
    Monday, Oct 29th (3:00 PM - 4:00 PM)
    Industry Insights from Property Management Executives
    Track: Business Strategy
    Monday, Oct 29th (4:15 PM - 5:15 PM)

    Tuesday, October 30

    Getting to the Next Level: Proven Pros Share a Practical Guide to Positioning your Vacation Rental Business for Success
    Track: Business Strategy
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Growing Pains: Can Hospitality Scale?
    Track: Guest Relations
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Hot Tubs: The Good, The Bad, and The Ugly
    Track: VRHP
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    How to Get the Most Out of Your VRMA membership
    Track: Business Strategy
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    How to Successfully Structure and Manage a Remote Agent Team
    Track: Sales
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Minor MX Housekeepers and Inspectors Can Do
    Track: VRHP
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    The Updated Great Change: How To Leverage Technology and Embrace Millennials’ Impact on the Global Vacation Rental Industry
    Track: Technology
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Time is Your Greatest Asset: How To Focus It on What Matters Most
    Track: Human Resources
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Your Inventory, Their Rules: How to Play the Distribution Game
    Track: Business Strategy
    Tuesday, Oct 30th (9:00 AM - 10:00 AM)
    Automating Your Vacation Rental Business - The Future of Property Management
    Track: Technology
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Conference Takeaways with Sarah and T
    Track: Business Strategy
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Don't Wait Until You're in Crisis: How to Build a Responsive Disaster Preparedness Plan
    Track: Marketing
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Operations Roundtable
    Track: Property Services
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Product Demonstrations
    Track: VRHP
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    The Chinese Market: How to Attract Chinese Travelers
    Track: International
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Transforming your Reservations Team into Guest Experience Specialists
    Track: Business Strategy
    Tuesday, Oct 30th (10:15 AM - 11:00 AM)
    Fear Less, Do More
    Track: Business Strategy
    Tuesday, Oct 30th (11:15 AM - 12:15 PM)