VRMA

    Free Money: Real Examples of How Dynamic Pricing Drove Higher Rates and Occupancy

    Track: Finance and Legal Operations

    Session Number: 3147
    Date: Sun, Oct 28th, 2018
    Time: 1:15 PM - 2:00 PM

    Description:

    On this panel, you can expect real-life examples detailing how property managers were able to uncover "free" money by using dynamic pricing to charge higher rates during peak periods and get bookings during low periods. The panelists will share their strategies for adjusting prices and how those strategies paid off. This session will allow you to take a deep dive into booking history and demand trends and learn to identify opportunities that will generate incremental revenue just through pricing.
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: * Attendees will learn how to identify when they might be able to drive greater occupancy through lower prices
    * Attendees will learn when they can push prices even higher and what the key signs of being underpriced are
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Marketing Professionals
    Experience Level: Intermediate
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: * Attendees will learn how to identify when they might be able to drive greater occupancy through lower prices
    * Attendees will learn when they can push prices even higher and what the key signs of being underpriced are
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Marketing Professionals
    Experience Level: Intermediate

    Speakers

    Primary Presenter
    Ian McHenry
    Co-founder and CEO
    Beyond Pricing
    Co-Presenter or Panelist
    Dru Brown
    Director of Sales & Marketing
    The Vacation Company
    Second Co-Presenter or Panelist
    Dennis Goedheid
    CEO
    Casiola LLC
    Third Co-Presenter or Panelist
    Aaron Linfoot
    Vice President of Business Operations
    Meredith Lodging LLC