VRMA

    Going Global: What To Consider When Launching an International Market

    Track: International

    Session Number: 3117
    Date: Mon, Oct 29th, 2018
    Time: 11:00 AM - 12:00 PM

    Description:

    This session will be focused on the different ways you can launch a new market internationally. Cliff Johnson will serve as moderator and provide insight into the legal structure and other regulatory and system concerns with doing business in multiple countries while Pablo, Eric and Susan will all share insights into how they launched their businesses in very different markets spanning from Eastern and Western Europe, South America and Africa. The panel will also provide insight into the different growth strategies that are deployed in markets outside of the US that may work if applied to certain US markets.
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will come away with:

    1) An understanding of how to add a new country as part of their market strategy and the benefits and risks of that approach.
    2) A strong understanding of how different marketing and operational models that are successfully may be applied to the markets they are currently in.
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Consultant, Marketing Professionals
    Experience Level: Intermediate
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will come away with:

    1) An understanding of how to add a new country as part of their market strategy and the benefits and risks of that approach.
    2) A strong understanding of how different marketing and operational models that are successfully may be applied to the markets they are currently in.
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Consultant, Marketing Professionals
    Experience Level: Intermediate

    Speakers

    Primary Presenter
    Cliff Johnson
    Chief Commercial Officer
    Rented.com
    Co-Presenter or Panelist
    Eric Bordier, Business Partner for Global Expansion
    Partner, CEO and Co-Founder
    LiveRez and RENTeGO Prague
    Second Co-Presenter or Panelist
    Pablo Pizarro
    GM South America
    Vacasa
    Third Co-Presenter or Panelist
    Susan Doull
    Owner
    Commendable Rentals LLC