VRMA

    Create Competitive Advantage with Diverse Distribution and Direct Bookings

    Track: Marketing

    Session Number: 3035
    Date: Mon, Oct 29th, 2018
    Time: 1:15 PM - 2:00 PM

    Description:

    Distribution channels are one of the most valuable opportunities for vacation rental managers to create competitive advantage, extend their reach, and generate qualified leads from new, untapped markets. At the same time, direct bookings limit commission fees, establish independence, and build sustainable growth. During this session, the panelists will share their diversification strategies, experiences, successes, and failures, as well as their approaches to mitigating risk and limiting reliance on specific channels.
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will discover effective tactics to balance third-party and direct bookings.

    Attendees will learn how to diversify their online strategy and limit reliance on specific channels.
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Marketing Professionals
    Experience Level: Intermediate
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will discover effective tactics to balance third-party and direct bookings.

    Attendees will learn how to diversify their online strategy and limit reliance on specific channels.
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Marketing Professionals
    Experience Level: Intermediate

    Speakers

    Primary Presenter
    Peter Scott
    President
    Bluetent
    Co-Presenter or Panelist
    Dawn Kane
    Vice President, Principal Broker
    Maui Condo and Home, LLC
    Second Co-Presenter or Panelist
    Braeden Flaherty
    Chief Production Officer
    Bluetent
    Third Co-Presenter or Panelist
    Heather Weiermann
    Coach
    The Vacation Rental Coach
    Fourth Co-Presenter or Panelist
    Lucy Kawaihalau
    President/Owner
    Kauai Vacation Rentals