VRMA

    The Vacation Rental Industry Is At A Fork In The Road: Which Path Will You Take? AI (Artificial Intelligence) or EE (Emotional Engagement)

    Track: Business Strategy

    Session Number: 3058
    Date: Mon, Oct 29th, 2018
    Time: 3:00 PM - 4:00 PM

    Description:

    The vacation rental business is facing disruption from all directions. Major conglomerates are buying-up locally-owned companies, outsourcing operations, and cutting commissions charged to owners, while homeowners are testing the “by owner” do-it-yourself model. Guest-friendly tech options have automated most of the traditional “touch points,” like the call to book, the check-in process, and requests for local area information. As a result, the homes look the same, the prices are the same, and, since few staff members interact with guests, the service experience is the same. Therefore, many guests have no idea who they actually rented from. The vacation rental industry faces a choice between artificial intelligence and emotional engagement – which choice will you make?
    Session Type: General Session (60 minutes)

    2 Learning Takeaways: In this session lodging industry expert Doug Kennedy will provide you with practical ideas on how to avoid having your rental homes become commodity such as an airline seat has become.
    - How to use technology to for authentic guest engagements.
    - How to train your team to be in the vacation experience business, not the real estate "unit rental" business.
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All
    Session Type: General Session (60 minutes)

    2 Learning Takeaways: In this session lodging industry expert Doug Kennedy will provide you with practical ideas on how to avoid having your rental homes become commodity such as an airline seat has become.
    - How to use technology to for authentic guest engagements.
    - How to train your team to be in the vacation experience business, not the real estate "unit rental" business.
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All

    Speakers

    Primary Presenter
    Douglas Kennedy
    President
    Kennedy Training Network