VRMA

    Your Inventory, Their Rules: How to Play the Distribution Game

    Track: Business Strategy

    Session Number: 3037
    Date: Tue, Oct 30th, 2018
    Time: 9:00 AM - 10:00 AM

    Description:

    This interactive discussion will explore the world of distribution and how to embrace the vast opportunities available. Fortunately, listing on OTAs doesn’t have to be all or nothing. You have the right to craft a strategy that appropriately aligns with your business objectives, inventory, availability, and owner preferences. This session will specifically discuss pricing, content, and inventory management strategies, and how to tweak each to fit your goals. With a dynamic distribution strategy, you can create competitive advantage, extend your reach, and generate qualified conversions. Do more than connect – it’s time to thrive!
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will discover how to craft a strategy that aligns with their business objectives. They will learn to optimize their inventory, availability, rates, and content for different channels.

    Attendees will also discover how to communicate the value of having a diverse distribution strategy with their owners and mitigate fears or concerns that often accompany about new opportunities.
    Secondary Session Track: Sales
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Consultant, Marketing Professionals
    Experience Level: Intermediate
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: Attendees will discover how to craft a strategy that aligns with their business objectives. They will learn to optimize their inventory, availability, rates, and content for different channels.

    Attendees will also discover how to communicate the value of having a diverse distribution strategy with their owners and mitigate fears or concerns that often accompany about new opportunities.
    Secondary Session Track: Sales
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Consultant, Marketing Professionals
    Experience Level: Intermediate

    Speakers

    Primary Presenter
    Ned Lucks
    CTO / Partner
    Bluetent
    Co-Presenter or Panelist
    Ben Edwards
    President
    Weatherby Consulting, LLC
    Second Co-Presenter or Panelist
    Maslin Seal
    Village Realty
    Third Co-Presenter or Panelist
    Thomas Salinas
    VP and General Manager
    Oranj Palm Vacation Homes
    Fourth Co-Presenter or Panelist
    Sasha Lawler
    Director of Sales
    Bluetent