VRMA

    Luxury Marketing: How to Market to the Affluent and Take Price Out of the Equation!

    Track: Marketing

    Session Number: 3230
    Date: Mon, Oct 29th, 2018
    Time: 3:00 PM - 4:00 PM

    Description:

    The key to marketing anything is to position it as unique and different. If you don’t do this successfully, you become a commodity and let people choose their vacations based on price, convenience, and availability.
    The good news is that in any economy, there’s always a segment of the population for whom the experience they will have is the determining factor, and not price.
    In this highly interactive and entertaining session, you’ll learn how to identify, reach, and connect with this upscale market to offer the high-end packages that no one else can!
    You'll discover:
    • How to make your products and services attractive to affluent customers
    • Where to find people who are able and willing to pay premium prices
    • How to take price completely out of the equation
    • Why it pays to have high-ticket items in your product mix
    • How “scarcity and urgency” can lead to more bookings
    Comed prepare to have fun as Ron Rosenberg shows you how to increase your bookings in this highly profitable market segment!
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: How to make your products and services attractive to affluent customers
    • Where to find people who are able and willing to pay premium prices
    • How to take price completely out of the equation
    • Why it pays to have high-ticket items in your product mix
    • How “scarcity and urgency” can lead to more bookings
    Come prepare to have fun as Ron Rosenberg shows you how to increase your bookings in this highly profitable market segment!
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: How to make your products and services attractive to affluent customers
    • Where to find people who are able and willing to pay premium prices
    • How to take price completely out of the equation
    • Why it pays to have high-ticket items in your product mix
    • How “scarcity and urgency” can lead to more bookings
    Come prepare to have fun as Ron Rosenberg shows you how to increase your bookings in this highly profitable market segment!
    Secondary Session Track: Business Strategy
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All

    Speakers

    Primary Presenter
    Ron Rosenberg
    President/Founder
    QualityTalk, Inc.