Owning Your Brand and Turning It into More Direct Bookings
Track: Marketing
Session Number: 3079
Date: Sun, Oct 28th, 2018
Time: 3:00 PM - 4:00 PM
Description:
What does it mean to “own your brand?” Is it really worth your time to focus on developing your brand image? What kind of effect can your brand have on direct bookings? Learn the answers to these questions in this marketing-focused session. From defining your voice and tone to leveraging your brand power through traditional and digital interactions, you'll leave with a tactical plan designed to help you successfully increase direct bookings.
Session Type: Breakout Session (45 or 60 minutes)
2 Learning Takeaways: • Attendees will leave with a roadmap/executable plan to owning their brand with tools/resource list.
• Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
• Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
Secondary Session Track: None
Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
Experience Level: All
Session Type: Breakout Session (45 or 60 minutes)
2 Learning Takeaways: • Attendees will leave with a roadmap/executable plan to owning their brand with tools/resource list.
• Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
• Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
Secondary Session Track: None
Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
Experience Level: All
Speakers
Primary Presenter
Dannielle Boozer
Director of Marketing
Rented.com
Co-Presenter or Panelist
David Angotti, CEO
Co-Founder
SmokyMountains.com