VRMA

    Owning Your Brand and Turning It into More Direct Bookings

    Track: Marketing

    Session Number: 3079
    Date: Sun, Oct 28th, 2018
    Time: 3:00 PM - 4:00 PM

    Description:

    What does it mean to “own your brand?” Is it really worth your time to focus on developing your brand image? What kind of effect can your brand have on direct bookings? Learn the answers to these questions in this marketing-focused session. From defining your voice and tone to leveraging your brand power through traditional and digital interactions, you'll leave with a tactical plan designed to help you successfully increase direct bookings.
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: • Attendees will leave with a roadmap/executable plan to owning their brand with tools/resource list.
    • Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: • Attendees will leave with a roadmap/executable plan to owning their brand with tools/resource list.
    • Attendees will gain deeper insight into branding – what it really is and why it's important to the success of their company.
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All

    Speakers

    Primary Presenter
    Dannielle Boozer
    Director of Marketing
    Rented.com
    Co-Presenter or Panelist
    David Angotti, CEO
    Co-Founder
    SmokyMountains.com