VRMA

    What You Need to Know Now: The Future of Marketing and Guest Services

    Track: Marketing

    Session Number: 3135
    Date: Mon, Oct 29th, 2018
    Time: 11:00 AM - 12:00 PM

    Description:

    New technologies lead to changes in how guests will interact with your website, homes, and marketing. Join the technology experts from ICND, Point Central, Flip.to, and Navis to explore the upcoming technology trends affecting the travel industry today. From voice search to in-home virtual concierge services to the latest advancements in marketing, this is a don't-miss session for early-adopter companies who want to make sure they know how to use technology to improve their operations and marketing.
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: 1. Learn the trends in marketing to reach more potential guests:
    Voice Search - Siri, Alexa, etc - More and more voice searches are happening, even when planning a vacation. Find out how you can get your site and content optimized for results.
    Personalization - How to profile personas, save data, and get your website optimized for quicker, more personalized approaches from landing to booking.
    User Generated Content - VRMs favorite - it's more than just reviews, it's pictures, videos, and other information that can make or break your rentals and your owners minds!
    2. Learn what guests are starting to expect for service during their stay:
    Virtual Concierge - It's more than just virtual check-in, but a full-time concierge in the home to ask questions like "where to eat", "where to go", and "make me a reservation".
    In Home Automation – Learn what in-home automation can do for guests in your rental property before and during their stay to control HVAC, lights, music, and how you can use this to reach millennials.
    3. Learn new ways to stay in front of your guests:
    Today, it's all about staying in front of your customers. Navis will talk about what kinds of cool automation/personalization technology will bring that guests will find convenient without being completely obtrusive.
    Secondary Session Track: Technology
    Target Audience: President/CEO/Owner, Vice President, Director, Operations Staff, Marketing Professionals
    Experience Level: Intermediate
    Session Type: Panel Breakout Session (60 minutes)

    2 Learning Takeaways: 1. Learn the trends in marketing to reach more potential guests:
    Voice Search - Siri, Alexa, etc - More and more voice searches are happening, even when planning a vacation. Find out how you can get your site and content optimized for results.
    Personalization - How to profile personas, save data, and get your website optimized for quicker, more personalized approaches from landing to booking.
    User Generated Content - VRMs favorite - it's more than just reviews, it's pictures, videos, and other information that can make or break your rentals and your owners minds!
    2. Learn what guests are starting to expect for service during their stay:
    Virtual Concierge - It's more than just virtual check-in, but a full-time concierge in the home to ask questions like "where to eat", "where to go", and "make me a reservation".
    In Home Automation – Learn what in-home automation can do for guests in your rental property before and during their stay to control HVAC, lights, music, and how you can use this to reach millennials.
    3. Learn new ways to stay in front of your guests:
    Today, it's all about staying in front of your customers. Navis will talk about what kinds of cool automation/personalization technology will bring that guests will find convenient without being completely obtrusive.
    Secondary Session Track: Technology
    Target Audience: President/CEO/Owner, Vice President, Director, Operations Staff, Marketing Professionals
    Experience Level: Intermediate

    Speakers

    Primary Presenter
    Paul Hanak
    Director of Digital Marketing
    InterCoastal Net Designs
    Co-Presenter or Panelist
    Colin Morrison
    System Consultant
    NAVIS
    Second Co-Presenter or Panelist
    Edward St.Onge
    President
    Flip.to
    Third Co-Presenter or Panelist
    Adam Norko
    Director of Short Term Rental Sales
    PointCentral
    Fourth Co-Presenter or Panelist
    Vanessa Humes
    Sales & Marketing Director
    InterCoastal Net Designs