VRMA

    Zero To One Million Visits: How To Build A #BookDirect Brand

    Track: Marketing

    Session Number: 3046
    Date: Sun, Oct 28th, 2018
    Time: 1:15 PM - 2:00 PM

    Description:

    SEO, content marketing, and PR are marketing buzzwords today. We all know that we should be utilizing these proven tactics to build a #BookDirect brand, but most of us fail to maximize these channels. In this session, Angotti will provide granular detail and demystify the process of building a brand using organic traffic. He will detail the exact strategy SmokyMountains.com used to surpass the one million visitor mark less than one year after starting in property management and empower property managers to be less reliant on OTAs and listing sites.
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: Attendees will be given a clear 5 step process and supporting documentation to implement this for their brand
    Attendees will be provided with a digital toolbox to ensure their success
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: Attendees will be given a clear 5 step process and supporting documentation to implement this for their brand
    Attendees will be provided with a digital toolbox to ensure their success
    Secondary Session Track: None
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All

    Speakers

    Primary Presenter
    David Angotti, CEO
    Co-Founder
    SmokyMountains.com