VRMA

    The Chinese Market: How to Attract Chinese Travelers

    Track: International

    Session Number: 3083
    Date: Tue, Oct 30th, 2018
    Time: 10:15 AM - 11:00 AM

    Description:

    Based on statistic data, 10% of all outbound travelers are from China, and 7.3 million Chinese tourists will visit the United States by 2021. Chinese tourists are making a huge impact on vacation rental industry, and an increasing number of Chinese outbound travelers are starting to prefer centrally-managed properties with full amenities rather than hotels. Holidale Inc. CEO Yong Liu will analyze the Chinese tourism market from multiple angles – traveling habits and preferences, communication tools, marketing channels and platforms, language barriers, and culture differences – in hopes of better understanding the Chinese market.
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: Attendees will learn how Chinese travelers choose vacation rentals and destinations, as well as general travel habits and profiles.

    Attendees will learn best practices on how to bridge the language and cultural barriers to travelers
    Secondary Session Track: Marketing
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All
    Session Type: Breakout Session (45 or 60 minutes)

    2 Learning Takeaways: Attendees will learn how Chinese travelers choose vacation rentals and destinations, as well as general travel habits and profiles.

    Attendees will learn best practices on how to bridge the language and cultural barriers to travelers
    Secondary Session Track: Marketing
    Target Audience: President/CEO/Owner, Vice President, Director, Account Executive, Reservationist, Consultant, Front-Line Support Staff, Operations Staff, Housekeeping Professionals, Marketing Professionals, Other
    Experience Level: All

    Speakers

    Primary Presenter
    Yong Liu
    CEO
    Holidale Inc